Below are some important key to address before applying for Google Adsense. Please read carefully and completely to avoid missing out a point.
- Template (user friendly template)
- Search Engines ( appear in search results)
- Low Contents
- Low Quality Contents
- Site Navigation
- Mandatory Pages
- Broken links
Template
A website or blog theme is simply the arrangements of HTML, CSS and JS help to create a stunning design, and styles for the appearance of a site. This powerful feature enhance attractions of visitors or client consistently.
Templates help secure more traffic and level up the site search engine optimization SEO.
Google Adsense checks the site template to ensure its user friendly (UF), and its both accessible to mobile and desktop devices.
This may give you a green tick and a chance to be approved by google ads.
Search Engines
Search Engines are computers with a developed algorithm design to interpret search words or URL (universal resource locator) to deliver search results.
For a site to appear on a search results it must under go what is known as "crawling and indexing".
What is crawling: This is when a page or post can be fetch via accessible link, embedded or any allowable form by crawlers bot.
What is indexing: This is a system where by a page or post must be crawled and appeared in search results of a search engine.
Example of search engines;
Bing (Microsoft)
Yandex
Wikipedia
Yahoo.
But since we're dealing with Google Adsense, I would prefer we go for Google Search Engine.
For a post to be crawled and indexed on Google, the site must be submitted to Google Search Console or Google Indexing API, if you're a developer.
If you don't know how to submit a site on Google Search Console, please click "learn more" .
Attention; please make your site indexed before applying for Google Adsense.
Low Content
This refer to low amount of post or pages available for a reader in a given site. A site is said to be under "low content" when the minimum requirement of articles is not reached.
Usually 18 to above post is accepted, but only if the majority are indexed.
Advisable write at least 30 plus post with a good and meaningful article. Avoid bad sentence, spelling errors, poor title arrangements and labels.
Low Quality Contents
A content is measured as low quality or trash content when it has less value, bad keywords, AI generated, or its copy and paste from other websites.
Google wanted to be sure by that all that exist in your site are made and owned by you specifically.
Disadvantage of low value content is, it reduces recommendations for searchers which impact decrease impressions and clicks.
A poor or bad webmaster and blogger is the only one who would copy other people's content and paste in his/her site.
This Google Adsense unappreciated behaviour is mainly common among new bloggers who are new and desperate to earn without a dime effort of work, or may be they fail to understand how Google ads work.
Write the best you could and you shall reap the fruit of your labour.
Site Navigation
This is a path connected to the entire site post links which helps direct a visitor to it's preferred point, usually situated at the header of a site (side bars). A site navigation can be obtained from the well label posts and stand alone pages.
Site navigation help the reader understand the categories of the entire site, making it easy to locate desired need of readers.
Failure to comply with these rules might lead to rejection of Google Ads.
Moreover site navigation is a crucial key to unlock Google Adsense and therefore careful consideration must be eyed.
Mandatory Pages
There are few mandatory pages that Google Adsense crawlers check before approving a site.
About us
Contact us
Privacy policy
Terms and conditions
If you have links in your post that sent your visitors to other people's site which you have no control over, then you might need to write a "disclaimer" page.
This pages explain what the site is all about and how data is collected by browser cache and cookies.
To generate Adsense friendly pages go to your browser tab and type. Example "about us generator" and see the magic.
Broken links
A broken link is a link which when initiated could not allow the search engines crawlers bot to reach desired destination as promised, and therefore readers stumble with error. 404, 301, et cetera
When a link of a post (page) is inaccessible or showing error is called broken link.
Too much of broken links declare a broken site.
Another form of broken link is when a page is blocked by robot.txt and yet was submitted for indexing. but this is normal when it occur only to archive pages.
Disclaimer:
This Article is not a testimony of Google Adsense approval rather a clear lens of ways to get approved. Make more research and compare the information you get for better understanding.